Chief Marketing Officer (CMO) - BRI Finance Yogyakarta

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance in Yogyakarta and lead our marketing strategies to drive business growth and customer engagement. This is a unique opportunity to shape the financial services landscape in one of Indonesia's most dynamic cities. As CMO, you will be responsible for developing and executing innovative marketing campaigns that enhance brand awareness and customer loyalty. Your strategic vision will align with BRI Finance's mission to provide accessible and reliable financial solutions to millions of customers across Yogyakarta.

BRI Finance, a subsidiary of Mandiri Andalan Utama, is at the forefront of Indonesia's digital banking revolution. With a strong focus on technology-driven financial services, BRI Finance aims to bridge the gap between traditional banking and modern digital experiences. In Yogyakarta, we are expanding our reach to serve a broader customer base, and your expertise in marketing will be crucial in achieving this goal. This role offers the chance to work in a fast-paced, innovative environment where your ideas can directly impact business outcomes.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.
• Lead a high-performing marketing team, overseeing all aspects of marketing operations, including digital marketing, content creation, and campaign management.
• Leverage data analytics tools such as Google Analytics and CRM systems to measure campaign performance and optimize marketing efforts.
• Collaborate with cross-functional teams, including product management, sales, and customer service, to align marketing initiatives with business objectives.
• Stay ahead of industry trends and emerging technologies to innovate marketing strategies that enhance customer experience.
• Manage the budget for marketing activities, ensuring cost-effective and impactful campaigns.
• Build and maintain strong relationships with key stakeholders, including partners, influencers, and media outlets.
• Monitor and report on marketing performance metrics, providing insights to senior management.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a proven track record in leading marketing teams and driving business growth.
• Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, and content marketing.
• Proven experience in managing marketing budgets and optimizing campaign performance.
• Excellent leadership and communication skills, with the ability to inspire and motivate a high-performing team.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Certification in digital marketing or related fields is a plus.
• Familiarity with financial services and banking industry trends is highly desirable.

🛠️ Keahlian

Lowongan Terkait